Bad commercial! Bad!

Have you seen the currently-running advertisement for the KIA Sportage? Basically, there's someone driving the vehicle, who stops, steps out, and tosses the keys to someone else, who does the same. The keys get passed from person to person, everyone is nodding to each other, smiling.

What the hell is wrong with these people? That's fucking communism!!! Knock it off! You can't do that! No sharing! No being happy! No friendship among strangers! Stop it!!!